Reward yourself with Ritz-Carlton

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  The new Ritz-Carlton Toronto

  © Ritz-Carlton

The Ritz-Carlton Hotel Company’s first ever loyalty scheme will mean guests can access unique experiences as a reward for their stays with the hotel group.

The programme is called Ritz-Carlton Rewards and includes offers and opportunities with partners such as Abercrombie and Kent to provide members-only tours in places such as China, Turkey and Egypt.

Members of the programme will also be able to benefit from special customer events and a half-day personal shopping experience with fashion experts at Neiman Marcus, one of the top luxury retailers in the US, and the opportunity to redeem points toward wedding gowns and other select products from designer Vera Wang.

Photography workshops with National Geographic Expeditions at Ritz-Carlton hotels such as San Francisco and Miami will also be available to members of Ritz-Carlton Rewards.

“This is just the beginning,” said Herve Humler, president and chief operating officer, The Ritz-Carlton Hotel Company. “No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures. We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences.”

Membership is free and Ritz-Carlton Rewards members earn 10 points per dollar spent on the room rate at Ritz-Carlton hotels redeemable for stays across the 70-hotel portfolio.

The traditional reward of mileage points clearly does still matter for some, so members of Ritz-Carlton Rewards will be able to redeem points for flights across a choice of 30 different airlines, as well as with cruise lines such as Crystal Cruises, Yachts of Seabourn and Silversea.

Members earn elite status starting with 10 nights per year for Silver status; 50 nights for Gold; and 75 nights for Platinum. Elite member benefits range from bonus points and elite-only offers to room upgrades and complimentary internet access.





Benefits will also be available across the portfolio of parent-company Marriott brands which covers nearly 3,300 properties.

Members of Marriott Rewards will now be able to earn their rewards at The Ritz-Carlton hotels. Elite Marriott Rewards members will also receive special benefits when staying at Ritz-Carlton’s properties.

 

www.ritzcarltonrewards.com